How To Start A Photography Business – Knowing When You’re Really Ready And Knowing Other Differences

Here’s a question: How do you know when you’re ready to start a photography business? Answer: When you ‘know’ that you ‘know’ (the doublespeak is for emphasis) the difference between your artistic photography skills and your understanding of business. Knowing the difference makes the difference between success and failure when you start any type of business, for that matter.

Tip #1

Think about it, the art of taking pictures is getting easier and easier – especially with the advancement of technology. Digital technology has made photography so easy that it appears that everybody and their brothers and their sisters are photographers! Such ease makes photography a very popular attraction and very compelling to start a photo biz.

But, what many budding photographers fail to realize and take seriously is that: Business is Business. Whether selling teddy bears, cell phones or photography, the business principles are the same. And they are basic and simple (not easy – simple). Successful photographers aren’t necessarily the most skilled. They understand and practice the basic and simple principles of running a photography business. They also don’t confuse the quality of their photography with the need to plan, market and operate their photography business.

Don’t be confused! You must consistently produce top-notch quality products and photographic services. Constantly improving your skills is critical. So is the learning and consistent practice of business principles. If you don’t consistently practice the necessary business principles, budding photographers that do know the difference and practice the principles will get the customers and the business that should be yours. If you fail to practice the principles you will fail at your photography business attempts. Period. You will be another charter member of the ‘starving artist’ club! There’s a reason why they’re ‘starving!’

Once you do start a picture-taking business, every day that you’re in business there’s opportunity to grow and prosper, and the chance to stagnate and fail. Your being clear on the difference between photography practices and business practices determine the success of your photography business more than your photographic skills and talents. Be sure to spend as much time developing your photography skills as you do your business (marketing, self-promotion activities, for example) skills and you will find success.

Compliment vs Reality – Tip #2

Most budding photographers have this experience: a good friend, family member or neighbor sees a photograph and ‘raves’ how good it looks and how ‘valuable’ it ‘should’ be! Somewhere in their raving they proclaim, “you should sell that, you’ll probably make a lot of money!” Red flag warning! What is given as a compliment of your photograph is instantly translated to your having a “diamond” that you can sell and that will change your ‘status’ in life. Here’s a test: the next time you receive such a ‘compliment,’ do this: thank them and then ask them how much are they willing to pay you for the photo? I promise you that the same ‘expert’ that just raved about your valuable artwork will pass on the ‘opportunity’ to grab up your ‘valuable’ artistic photo. In the photography business value is determined by other criteria than a compliment or two. Knowing the difference contributes to your success in business.

Develop your knowledge and skill and your confidence as a photographer will dramatically increase. Likewise with business: develop and practice basic business principles and your confidence as a successful professional photographer will dramatically increase. I promise.

Research Builds Confidence – Tip #3

Do your research. Go online and read the available research on the business of photography. Read before you buy. Online research is just a click away. Take your time. Take advantage of free and easily available information online. If you choose to buy something offered, determine what goals you want to accomplish and ask yourself will what you’re buying help you to really meet your goals. Avoid the resources that promise and guarantee you that you can make $200 – $300 a day overnight – for obvious reasons. Also, there are no “secrets that the pros don’t want you to know!” There is information that you do not know now. But, isn’t information that is unknowable or impossible to find out – they’re just unknown to you at this time. Do your research. Besides, if they’re for sale, how “secret” can they be? Do your research

In the business of photography, it is more profitable to specialize. Specialization (also referred to as your “photography niche”) is how your customers will find you. Another development of technology is how customers – those who can afford and are willing to spend money for photography – find the photography that they buy. They look for something specific (in photographer speak that means “photography niche”). Go online and do a search on “photography niche” and take advantage of the information available. Remember, read before you buy; there are no “secrets that the pros don’t want you to know;” and great photography does not sell itself. In the world of business, nothing does.

For business purposes, go online and do a search on different business topics that you want more information about. For example, do a search for “photography marketing” or “marketing for photographers” or “amateur photography tips” or “how to sell photos online” or “how to start a photography business” etc. etc. Read before you buy.

Know And Start Where You Are And Be ‘Sincere’ – Tip #4

Start where you are with the equipment that you have. If you don’t have a photography studio don’t take on photography jobs that require a studio. Don’t be all things to all people – remember, specialize (research “photography niche” – you’ll be head and shoulders above the majority of your competition). If you feel that you have to purchase equipment to take on a job – that’s a red flag that you’re not ready, yet. In successful photography, the profit is in the “photography niche” and your understanding of that simple difference.

Doing your research will prepare you for one of the biggest challenges most photographers have – pricing. The challenge of knowing exactly what to charge stops most of us in our tracks. It shouldn’t! Do your research. Search “photography pricing,” for example. The information is available and most of it is free. Remember, read before you buy.

In my opinion, there really is no one criteria needed to start a profitable photo business. However, my experience has convinced me that self-confidence is the most significant asset a photographer in business can possess. You develop that self-confidence by knowing what you know and knowing what you don’t know – and being crystal clear on the difference. Confidence is gained by knowing the necessary criteria needed and knowing that you possess the knowledge and skills to consistently accomplish tasks in a satisfactory manner.

Research, develop and practice both your photography knowledge and skills as well as your photography business knowledge and skills.

Finally, when vaudevillian, George Burns, was asked what was the secret to his successful career, he responded – “sincerity, be sincere – even if you have to fake it!”

Complete Tips For Street Photography, What To Do When Confronted, and the Best Camera Setting

Hi! How are you doing? I hope everything is going pretty well on your side.

Street photography is getting more common in the photography world. While it is quite simple, yet there are some things that you want to keep in mind when you hunt for street photos. I would like to share you some tips to help you shoot great street photos. Well, here they are!

1. Crowd is your golden nugget

The key to successful street photography is people. This means that the more people you encounter in an area, the better your chances are to witness a moment and capture it. For that reason, it would be very helpful if you know your area well.

By knowing your area, you know where the crowds are, and you will know where to go to take street photos. I don’t say that you have to solely rely on the crowded places that you know already. In fact, sometimes having a walk to random places may be very rewarding too.

One thing for you to keep in mind is that hunting photos in a big area will overwhelm you. My suggestion is to focus on a small section of street or a corner for each trip. Either way, to start with, I would just plan my roaming route before I go out to take photos. This will make my quest be more focused.

If you are new to an area, I would suggest you visit the community center to gather information on where the people gather. Another alternative is just go and roam around the neighborhood and see what the town has to offer.

2. Risk Versus Reward

Street photography is quite different compared to other types of photography. In street photography, in case you haven’t read my previous article, all moments are captured as it is, spontaneously. Whatever you in the frame is what is really happening.

You may be encountering some ‘golden’ moments for street photography such as gang fights, drug dealer transactions, wars, etc. I would say those things are super rare for street photography. Yet are they worth it? You can make those kind of photos in a studio with the help of professional models anyway.

Another moment which you may want to think twice before capturing it is like a mother changing her baby’s diaper. It’s like, do you really want to capture the moment?

Keep in mind that street photography is also an art which has to be done for aesthetic reason.

3. Permission, Law and copyright

Do you really need permission from the people you are taking photos of? I don’t really tell people for their permission. Asking permission it is not necessary as long as you are not using the photos commercially.

If you are selling your photos, let’s say on microstock libraries, then you have to get the model release from the person you are taking picture of.

Using the photos for commercial purpose also requires you to get rid of any logo, brand, and symbols. Those things are copyrighted, and you’d better erase them or otherwise you have to pay royalty for using them commercially.

For a private collection or putting them on your private blog, you don’t need to sign any release. The photos are the manifestation of your own creative intelligence. You have a full right on your creation.

4. What to do when confronted

At some point you will be in a situation where the person you take picture of gets upset. The best response you can give is to smile. You are not doing any fraud to anyone. If he demands to know what you are doing, just explain humbly. You are an artist or a photographer, and tell the person that the photos are for your own collection.

Most of the times it’s enough to just look at anything but the person. If the person calls the police, then just explain that what you are doing is an art or street photography project. As street photography tells what happens in society as it is, you also have to explain what you are doing as it is. Just be honest and in most cases you will be just fine.

5. How to not attract people’s attention

Preventing is always better than curing. Here are some tips to minimize the possibility to get noticed by your street photography objects.

• Wear dark clothes. Bright colors attract attention easily.

• Keep your elbows in when taking the photos. Spreading your body makes you stand out.

• Have the camera set. Get the photos quickly.

• Keep the camera strip high, closer to your head. It minimizes the movement required to have the camera ready.

• Get use with the camera. Always carry your camera everywhere, as if it was your second skin.

6. Find interesting street photography subjects

Street photography is about telling a story on what is happening in the society through your camera. You can get an interesting story with a proper preparation. There are some ways to get a good story for your image.

You can find an interesting people and follow them, expecting they will encounter an interesting moment for you to capture. For example, during the autumn season last year I was planning to shoot a picture of people enjoying the foliage. So I waited in a spot where I often saw people walk by, which has autumn foliage. After a while a couple of young people walked by and I took the picture. Easy.

You can spend a good amount of time before coming to a street photography theme. For me, I don’t like to spend too much time on planning, instead I would plan a simple subject and then hunt for the photos immediately.

7. Get your camera ready all the time

You don’t want to lose the moment. Some moments in street photography may not happen again forever. I have to admit that I have missed some precious moments because I did not bring my camera when I needed it the most.

The bad news is that moments may occur unpredictably. The good news is that as you become more experienced in street photography, your instinct is getting better.

Train yourself to be at the right place at the right time.

8. Good time for street photography

Here is the thing. You would need high shutter speed to capture a precious quick moment, right? Then you have to have much light to compensate. I personally, many other photographers may argue differently, prefer more light quantity than quality.

With a bright light, you can maximize your shutter speed to freeze your frame completely.

Having said that, my favorite time for street photography is morning and evening, especially during the summer time when the sunlight is abundant.

9. Where to shoot from

This one could be tricky. The point here is that you want to capture the whole scene, but you don’t want to look so suspicious.

I would suggest you to stand close to your object. The first reason is that you will be able to capture the scene perfectly. Secondly, standing too far will make you look suspicious.

When you encounter a great moment, take plenty shots at it. You don’t want to leave too early and regret later.

10. Camera Setting

What is the best camera setting for street photography? I would say first is maximizing your shutter speed. But remember to compensate with the light. If the light is less then you may want to reduce your shutter speed.

Most of the time I use shallow focus 1/5 so that I could emphasize the object I want to focus on. But when I want to capture the whole scene, then I go with smaller focus 1/22 or lower.

There is no exact textbook correct camera setting for street photography. It is an art. If you are happy with the photos, then you are doing perfectly fine.

11. Color or Black/White?

Again, street photography is all about your own preference. Nothing is better than the other.

Black/white, for my opinion, is good to give a retro impression. If you have big desire on classical-type photos, then black/white may be suitable for you.

If you feel that the color has the power to tell the story of your street photography image, then colored photos are the best.

12. Take action now!

Street photography totally requires you to go out and take photos. There is no other way to be a great street photographer other than going through a decent hours of practice.

I hope these tips are useful for you. Have fun taking photos!

Top 4 Reasons Why You Should Consider Using Photo Effects To Spruce Up Your Shots

There are countless people out there who love taking pictures of just about every other thing that comes their way. At times, the passion that people hold for photography is so intense that even what their cameras can achieve seems to lack for them. For this reason, they are always on the lookout for ways through which they can enhance their pictures and achieve that impeccable look. This is perhaps why the utilization of cool photo effects has gained such immense popularity in the last couple of years. The best part about learning and using photography effects is that the entire procedure is a whole lot of fun. Moreover, considering that you would get to see an outstanding end result, the entire process turns out to be rather fulfilling. Now, there are many different benefits that you can avail when you add photo effects to your shots. Let’s take a look at them:

You get to enhance your photos

There isn’t a single photography enthusiasts out there who wouldn’t want to ‘perfect’ his or her shots. With the help of photo effects, that is just what you would get to do. The best part is that there’s literally a world of photo effects for you to choose from, and irrespective of the one you choose, it is totally going to take your photo to the next level, and give you the sort of results that you have always desired.

Gives your photos a truly unique and exclusive touch

Obviously, when you apply a unique photo effect, it is going to give your photos an exclusive touch. This is particularly possible for the reason that there are so many photography effects for you to choose from. For a truly unique outcome, it is highly recommended for you to experiment a bit with different effects. Try out combinations and see how they would make your images stand out. With the help of cool photo effects, your photos are literally going to have that one-of-a-kind touch.

Gives your photos a more professional appeal

Considering that you’ve just started out with photography, people really wouldn’t expect your photos to have the professional, immaculate look. However, you can now surprise them with impeccable images that you can easily tune up with the help of photo effects. This way, you can actually show off that you take photos like a professional!

Helps conceal errors

No picture can ever be taken perfect. There would always be some small error or imperfection left behind for you to deal with. Well, if that is the case, then you can easily make use of photo effects to conceal all those errors just so you don’t have to worry about people getting to notice them. With just a single glance, the viewers of your images are totally going to be impressed by your photography skills!

With so much to offer, there is simply no reason why you should refrain from the utilization of photo effects. Just make sure that you use them in moderation!